Integrated marketing solutions drive customer engagement for IT consultant

Jay Allen, Techno Advantage

Challenge:

An IT consultant working with small- to medium-sized businesses had not been maintaining consistent communication with his clients and target audience. The heart of his business needed his intentional focus, and time was hard to come by for nurturing new leads.

 

Virtual Assistant Solution:

Imagine Virtual Assistant Service crafted an integrated marketing plan, which included:

  • Website redevelopment to a more modern and current design and tone
  • Robust social media program launch
  • Update and maintenance of  Customer Relationship Management (CRM) system
  • Consistent blog publishing frequency with content creation
  • Paper newsletter design and distribution

 

Results:

Jay requested Imagine Virtual Assistant Service to be his marketing accountability partner after seeing increased customer engagements. Through a sustainable integrated marketing plan that carries a heavy emphasis on social media reach and newsletter distribution, Techno Advantage has experienced an increase in business leads.

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